Monday, March 8, 2010

ROXY Raymond Loewy

Raymond Loewy (1893 – 1986) is recognized as one of the best industrial designers of the 20th century. The 1971 Shell logo, which is still used today, was designed by Loewy. He also created old logos for British Petroleum (Shield logo) and Exxon.

Loewy designed many remembered logos, including the Chubb logo, SPAR supermarket logo, Shell logo, Exxon logo, BP logo and the USCG Racing Stripe logo.

In 1967, the shell company approached loewy with a design problem - its emblem was difficult to distinguish from a distance, or in poor lighting. The logo is still in use today. The pecten (shell's version) has gone through some facelifts over the years. In fact the first pecten wasn't a pecten (scallop shell) at all. It was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif. The pecten symbol currently in use worldwide was
designed in 1971 by loewy. The design and testing process completed by loewy's firm took more than four years. One of the tests involved hanging various prototype pectens on poles where they could be viewed by drivers passing on a nearby british motorway. Drivers were later contacted for their opinions on the prototypes.

As well as being a logo designer, Loewy was also an industrial designer - designing such icons as the Coca Cola bottle, Air Force One, Lucky Strike, Greyhound Bus, Pennsylvania S-1 Locomotive, Exxon and Shell logos, NASA interiors for Sky Lab and the Space Shuttle along with the Avanti, the only automobile to be exhibited in the Louvre.

Loewy Design would entertain lending Raymond Loewy's name to reputable companies promoting products and projects which exhibit his high design standards. You may contact the estate of Raymond Loewy at LOEWY DESIGN.

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