Monday, March 8, 2010
LYNDA massimo vignelli
Massimo Vignelli has worked in a wide variety of areas, including interior design, environmental design, package design, graphic design, furniture design, and product design. His clients at Vignelli Associates have included high-profile companies such as IBM and American Airlines. He recently donated a large portion of his work to the Rochester Institute of Technology. Vignelli participated in the Stock Exchange of Visions project in 2007, as well as publishing the book, "VIGNELLI: FROM A TO Z", which contains a series of essays describing the principles and concepts behind "all good design". It is alphabetically organized by topic, roughly approximating a similar course he has taught at Harvard's School of Design and Architecture. In January 2009 Vignelli released an e-book titled "The Vignelli Canon" which is available for free download on his website. In the introduction Vignelli writes, "I thought that it might be useful to pass some of my professional knowledge around, with the hope of improving [young designers'] design skills. Creativity needs the support of knowledge to be able to perform at its best."