From 1954 to 1974 glaser was the founder and president
of the ‘push pin’ studio (with semour chwast, reynold ruffins
and edward sorel) in new york and from 1955 to 1974 the editor
and co-art director of the ‘push pin graphic’ magazine.
in an era dominated by swiss rationalism, the ''push pin'' style
celebrated the eclectic and eccentric design of the passé past
while it introduced a distinctly contemporary design vocabulary,
with a wide range of work that included record sleeves, books,
posters, ''logos'', font design and magazine formats.
Since founding Milton Glaser, Inc. in 1974, the work produced at his manhattan studio has encompassed a wide range of design disciplines, including identity programs for corporate and institutional marketing purposes and logos (among them the ‘I love New York’ logo for the New York state department of commerce, that became the most frequently imitated logo design in human history).