Monday, March 22, 2010

IAN hipgnosis: album cover art!






The founding members of Hipgnosis are Storm Thorgerson & Audrey "Po" Powell, film & art school students, from cambridge.
The name of the artists company is Hipgnosis, sounds like hypnosis, while being a blend of hip (60's groovy) & gnostic (relating to ancient learning, such as the gnostic gospels)

Hipgnosis covers were noted for their quirky humour, such as the cover for the Pink Floyd double-LP compilation A Nice Pair, which featured an array of visual puns. Another trademark was that many of their cover photos told "stories" directly related to the album's lyrics, often based on puns or double meanings of words in the album title. Since both Powell and Thorgerson were film students, they often used models as "actors" and staged the photos in a highly theatrical manner. Hipgnosis covers rarely featured artists' photos on the outside, and most were in a gatefold cover format to provide ample space for their slickly photographed tableaux.

Hipgnosis' approach to album design was strongly photography-oriented, and they pioneered the use of many innovative visual and packaging techniques. In particular, Thorgerson & Powell's surreal, elaborately manipulated photos (utilizing darkroom tricks, multiple exposures, airbrush retouching, and mechanical cut-and-paste techniques) were a film-based forerunner of what would, much later, be called photoshopping. Hipgnosis used primarily Hasselblad medium format cameras for their work, the square film format being especially suited to album cover imagery.

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