Monday, March 8, 2010


Marks, symbols, monograms and logotypes are the most succinct visual representations of an entity’s identity. At their best, these iconic depictions instantly communicate a company's or institution’s nature of business or area of focus. In a nutshell, the stronger the icon, the better the odds for recognition in an increasingly competitive marketplace.

Woody Pirtle established Pirtle Design in Dallas, Texas in 1978. Over the next 10 years the firm produced some of the most celebrated graphic design work of the decade.

Between 1988 and 2005, Woody and the office of Pentagram produced work for Brown-Forman, Bacardi Global Brands, Flying Fish Brewing Company, Watch City Brewing Company, Murray’s Cheese, Really Cool Foods, IBM, Champion International Corporation, Fine Line Features,
The Rockefeller Foundation, Nine West, Northern Telecom, Knoll International, Wellesley College, Princeton University, Brooklyn Law School, and Amnesty International, plus many others.

Pirtle Design is able to retain the entrepreneurial spirit and creative freedom necessary for producing fresh, original work.

Recent projects include: identity and website redevelopment for the New York based nternational law firm Wachtel Lipton Rosen & Katz, identity and signage for the Addison Gallery of American Art at Phillips Academy in Andover Massachusetts, identity programs for the
American Folk Art Museum, the Virginia Museum of Fine Art, Brooklyn Ballet Company, Rizzoli International, Callaway Golf, Amnesty International, the Hudson Valley Preservation Commission, Sustainable Hudson Valley, international publisher Graphis, and The William
Stafford Center in Portland Oregon.

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