A LOVEMARK IS A PRODUCT, SERVICE OR ENTITY THAT INSPIRES LOYALTY BEYOND REASON - YOU DON'T JUST LIKE THEM YOU LOVE THEM.
Saatchi & Saatchi had their first big break in advertising with posters and brochures for the British Health Education Council (HEC) advertising the negative attributes & health damage of smoking. Producing an emotion in the public of a deeper insight towards health concerns with smoking. Other posters featured a distinctively pregnant looking man with the caption "Would you be more careful if it was you that got pregnant" which promoted unwanted pregnancies for that era and encouraging men to think
more about contraception. All of which promoted often simple and sometimes
brutally effective images.
Their agency was hired by former prime minister Margaret Thatcher in 1979 to run a billboard campaign under the slogan "Labour Isn't Working"
emphasizing a long unemployment line crefor the Conservatives election effort that ultimately revamped their image perceived stringent image associated with Margaret Thatcher at that time. Further retaining the conservative party as a client produced the infamous poster featuring Tony Blair looking "devilish".