Monday, May 10, 2010

1940/50s CLAIRE: 7 up posters

7 Up

7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink
The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot.

As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP.
Early advertising featured a winged 7UP logo with copy that read "a glorified drink in bottles only. Seven natural flavors blended into a savory, flavory drink with a real wallop."
The drink was so successful by 1936 that Grigg
changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world.

In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. Always at the frontier of taste and pop culture, 7UP was also among the first sodas to introduce sugar-free and caffeine free options. Through the years, advertising for 7UP featured everything from a cartoon mascot named Spot, to the "It's an Up thing" and "Make 7UP yours" taglines.

Slogans and advertising campaigns

  • You Like It, It Likes You (1936)
  • The Fresh Up Family Drink (1952)
  • Fresh up with 7 Up (1957)
  • Nothing does it like 7 Up! (1958)
  • Get real action, 7 Up your thirst away (1963-1964)
  • Wet 'n' Wild (1965, 1966)
  • The (Diet) Uncola. (1967-1990s) (some with charismatic actor Geoffrey Holder)
  • Crisp refreshing 7 Up (1960s-1970s)
  • It's 7 Up, it's Uncola (1975)
  • UNdo it with 7 Up (1977-78)
  • America is turning 7 Up (1978-79)
  • Feelin' 7 Up (1980)
  • Canada's turning 7 Up (1980) Canada
  • 7 Up, The Difference is Clear (1982)
  • Never Had It, Never Will (1980s, reference to 7 Up not containing caffeine)
  • The feeling of Christmas. (December 1980s)
  • Put some Un in your life (diet). (early 1990s)
  • When you want the taste of UN, there's only one (early 1990s, used concurrently with previous slogan)
  • On the spot. (late 1980s - early 1990s)
  • Now that's refreshing. (1990s)
  • 6 Up was not enough. We went one louder. (1994)
  • It's an up thing. (1995)
  • Make 7 Up Yours. (1999)
  • Are you an Un? (Late 1990s-Early 2000s)
  • Seven flavors in one drink. (2008)
  • "Bheja fry .. 7 Up try" (2008)
  • "It's way more better than cola, it's 7 Up (Secondary Slogan used with Richard Karn to promote summer 7 Up commercials)
  • Ridiculously Bubbly. (2009, in spots with Brad Garrett)

7 Up briefly sponsored the Jordan Formula One team in their first year during the 1991 season.

Fresh-Up Freddie in person.,isz:m,ic:specific,isc:green&source=lnt&ei=6JzoS936A4r66QODt5mlCA&sa=X&oi=tool&resnum=0&ct=tlink,itp:photo,isz:m,ic:specific,isc:green&source=lnt

1 comment:

  1. It would be interesting to know why they included the '7' in their name, seems a bit odd to me ;P
    The ad's seem different to coke or pepsi, which is suprising.
    I like your slogans and campaigns section!