Monday, May 3, 2010
People's Radio of the 1930's
Radio, though primitive in it's capabilities, was a reality in the late 1800's. However, it didn't make a significant mark on the world until the 1920's and '30's. The 1930's is considered by many as the "Golden Age of Radio". A lot was happening around the United States and the world and people tuned in to keep in touch.
In the 1930’s, the roaring 20s gave way to the great depression. A major social change was on the way. People began to listen to and depend on radio to uplift them during difficult times of economic crisis. Radio shows emerged, programs consisted of variety, comedy, soap operas, serious drama, live music and quiz shows. Radio celebrities and characters became stars.
Although Radio was a primarily auditory medium, in the 1930's GRAPHIC DESIGN still had a significant role to play in advertising and marketing many of the shows, programs and products that were being played on air. Advertisers, through their agencies began to own and control entire radio programs. Radio shows were often named after their sponsor. In an effort to get the audience to patronize a store, company, or purchase a particular product, many advertisers employed the use of premiums. These were little toys or badges, games, or puzzles that were placed inside cereal boxes or could be sent away for and were guaranteed to grab the imaginations of any young boy or girl.
Some of the more popular radio shows included:
Fibber McGee & Molly, Ellery Queen, The Romance of Helen Trent, Captain Midnight, Mercury Theatre on the Air, The Lone Ranger, The Shadow, Don McNeil's Breakfast Club, Amos 'n' Andy, Inner Sanctum, Lights Out, The Adventures of Superman and Abbott and Costello.
LONE RANGER AND HIS HORSE SILVER 1935 BIG LITTLE BOOK
"SUPERMAN" RARE VARIATION RADIO PROGRAM DIECUT STICKER