Highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.
Taught by artist in the mid eighties , Matter found a break with his own cutting edge swiss travel posters , gaining international recognition , using a blend of photo montage and text combined with type . His style , a vision in which he carried with him creating and striking a balance between fine art projects and commercial work, the taciturn designer found his own unique language,In Europe during the late Twenties and early Thirties, the creative scope of graphic design was boundless. Journalistic, imaginative and manipulative photography were revolutionary influences and Matter, long-enamored with the camera, began to experiment with the Rollei as both a design tool and an expressive form—a relationship that never ended.which resulted in the creation of such iconic works as the corporate identity for Knoll Associates and the New Haven Railroad. With his photography he was adept in documenting the early furniture of Charles and Ray Eames and creating covers for Vogue and Arts & Architecture as well as documenting his contemporaries Jackson Pollock, Willem de Kooning or Alberto Giacometti. As a filmmaker, he directed a critically acclaimed film "Works of Calder" about his good friend Alexande
r Calder, with music composed by John Cage. Later in life he was a professor for photography and graphic design among Paul Rand and Josef Albers at Yale University.Past and resent designers explain why Matter still matters.Creating a documentary. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual language that influenced a whole generation of designer and artists.
Matter individually carried on about his own visions and ideas , showing others of individual drive and technical aspirations.Taking on ur own leap of faith can hand u pathways into the future of designing .
Expelled from France in 1932 Always surrounded by good graphics,and good designers . Paul Rand quotes "Herberts background is fascinating and enviable "This being inevitable answers to his success . Matter was offered round trip payment to the U.S for work with the swiss ballet troupe. Deciding to stay on in N.Y . Affiliatng himself with photographic studios making a lifetime as a gr
aphic designer . Continuing to make posters during world war two for a container co-orperaton . Then lending his hand as a design consultant at knoll ,influencing its design identity for over twelve years , Which with his excellence in minute details is influencing carry over students still today .www.robertlpeters.com/
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excellent post about incorporating photography into the swiss style.
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