Each poster relied on the basic design principles of composition, typography and colour (even though the colour palettes were limited due to the availability of printing technology at that time).
The message was short and concise with high visual impact.
Posters delivered messages that were sometimes funny though many were patriotic. One of the most famous posters extensively used during World War 2 in many different ways was of Uncle Sam (I want you for U.S army poster). The poster was created by James Montgomery Flagg, who was an illustrator, portrait painter and best known for his commercial art. This recruitment poster image sported patriotic colours and appeared in newspapers and magazines.
Many posters were aimed towards women to assist with hospital care, volunteering in the Red Cross through to stepping in to fill the roles left behind in factories as the men went off to fight the war.
Another familiar poster was of “Rosie the Riveter”. This patriotic image of a woman dressed in overalls and bandanna encouraged women to partake in the
war. The image suggests women were capable of filling the traditional roles working on farms and in factories.