Monday, February 22, 2010

1:Stefan Sagmeister

Stefan Sagmeister
Graphic designer and Typographer

"Design that needed guts from the creator and still carries the ghost of these guts in the final execution."

  • Born 1962 in Bregenz, Austria
  • Owned a turtle when very young

  • Began his design career at the age of 15 at "Alphorn", a left wing Austrian Youth magazine
  • After being rejected initially, he studied graphic design at the University of Applied Arts in Vienna
  • Designed posters for the Schauspielhaus theatre group as part of the Gruppe Gut collective
  • Received a Fulbright scholarship to study at the Pratt Institute in New York in 1987
  • Returned to Austria in 1990 for compulsory military service, serving as a conscientious objector, doing community work
  • In 1991, he moved to Hong Kong to work with the advertising agency Leo Burnett
  • 1993, he returned to New York to work Tibor Kalman's M&Co design firm
  • He set up his own company Sagmeister Inc. in 1993
  • 1994 he was nominated for a grammy award for his album cover - 'h. p. zinker mountains of madness’
  • Work has included designed branding, graphics, and packaging for clients as diverse as the Rolling Stones, OK Go, Lou Reed, Aerosmith, HBO, the Guggenheim Museum and Time Warner

  • Sagmeister Inc. remains a small company so as to retain the freedom to choose jobs
  • In 2001 released the book ‘Sagmeister (made you look) (another self-indulgent design monograph)’
  • in 2005 he won a grammy award as art director of the ‘once in a lifetime’ talking heads boxed set packaging
  • Currently working on typographic work ‘20 things in my life I have learned so far.’

and 'style = fart'?
 yes I said this but I had to give up. It was the headline of 
a theory that style and stylistic questions are just hot air
and meaningless. I discovered that this is simply not true.
Through experience I found that if you have content that is
worthwhile, the proper expression of that content, in terms of
form and style is actually very important. It can be a very
useful tool to communicate that content.
I don't think that it is actually hot-air anymore.”


  1. i am so into this guy right now. i love how you have included a random point that he owned a turtle when very young - that is very 'sagmeister' isn't it? and the fact that his first design job was when he was 15 for a left-wing youth magazine speaks volumes about his personal philosophies which spill obviously into his art...