'The key to success is having good ideas , not doing what you are told but what u believe is right .'
'Design is direct towards humans beings,to design is is to solve human problems by identifying them and executing the best solution .'
Ivan Chermayeff studied at Harvard University, the Institute of Design in Chicago, and graduated from Yale University, School of Art and Architecture.
Whilst experimenting and growing up with his fathers Archetectual experience which was really involved i his and gieshmars partnership, Chermayeff found design a easier and understandable form of turnover(making money) . For himself which took him on towards his outstanding accolations in the field of design.