Paul Rand was a famous and influential American graphic designer who is well known as the designer of the logos such as IBM, Westinghouse, American Broadcasting Co. United Parcel Service, and NeXT Computer.
His career as a designer can be broken down into four main periods. His first career was in media promotion and cover design and ran from 1937 to 1941. His second career was in advertising design and ran from 1941 to 1954, and his third career in corporate identification began in 1954.
Paralleling these three careers rand had a consuming interest in design education and his fourth career as an educator started at Cooper Union in 1942. He taught at Pratt Institute in 1946 and in 1956 he accepted a post at Yale University's graduate school of design where he held the title of Professor of Graphic Design.
From 1935 he ran his own studio in New York and from 1956 he was a professor of graphic design at Yale university.He also authored several books on the graphic design process and continued designing until well into the1990s.
In 1984 he was awarded the TDC Medal, the award from the Type Directors Club presented to those “who have made significant contributions to the life, art, and craft of typography”.
Among Rand's contributions in writing were his books 'Thoughts on design' and 'A designers art'.