A Cocktail Bar Poster
Le Sourire, Glamour Erotica Magazine, France, 1920
A poster of women at a cocktail bar
During Prohibition in the United States (1920–1933), when the sale of alcoholic beverages was illegal, cocktails were still consumed illegally in establishments known as speakeasies. The quality of the alcohol available was far lower than was previously used, and bartenders generally put forth less effort in preparing the cocktails.
Posters for cocktail bars were designed to be sleek and modern using paler colours, round san serif fonts and female flappers.