“Graphic Design is essentially about visual relationships - providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designers job to select and fit this material together and make it interesting “ – PAUL RAND
My interpretation of Paul Rand’s quote signifies to me that designing is a problem solving activity which requires the graphic designer to visually communicate ideas or concepts through the use of words and pictures using, colour, shape and page layout to be visually appealing.
The web’s definition of Design: to plan something for a specific role or purpose or effect.
However, Paul has been quoted saying “design just as art, has multiple definitions that there is no single definition” and “design is so simple, that’s why it is so complicated”. So when presented with the problem the designer needs to clarify the difference between what the client wants and what the client needs to be able to plan and create an interesting memorable design. I believe Rand’s quote highlights that along with an understanding of the problem and planning of the visual relationships, the designer’s job also needs to consider the potential impact of the final design. Design in general is often subject to open interpretation and the first impression of a company’s design could ultimately make or break the success of a client image. The designed graphics for a company could unintentionally become the voice of credibility for the organization.