Monday, June 7, 2010

1990 PlayStation Claire

The PlayStation brand is a line of video game consoles created and developed by Sony Computer Entertainment, it was first introduced by Sony Computer Entertainment in Japan on December 3, 1994

"Live In Your World, Play In Ours." (The PlayStation face button icons were used to denote certain letters: Live In YOur WXrld, PlAy In Ours)

Controversial advertising campaigns
The PlayStation brand has gained a rather infamous reputation of occasionally utilizing extremely unique and often controversial advertising campaigns throughout various regions in the world.
Sony admitted in late 2005 to hiring good graffiti artists to spray paint advertisements for the PSP in seven major U.S. cities including New York City, Philadelphia, and San Francisco. According to Sony, it is paying businesses and building owners for the right to spray paint their walls.
In 2006, Sony ran a poster campaign in England. One of the poster designs with the slogan "Take a running jump here" was removed from a Manchester Piccadilly station tram platform due to concerns that it might encourage suicide.

In July 2006, Sony released an advertising campaign in the Netherlands featuring a Caucasian model dressed entirely in white and a black model dressed entirely in black. One ad in particular featured the white model clutching the face of the black model; with the words "White is coming" headlining the ad. Critics have viewed the ad as racist. A Sony spokesperson responded that the ad does not have a racist message, saying that it was only trying to depict the contrast between the black PSP model and the new ceramic white PSP. Other pictures of the ad campaign include the black model overpowering the white model.

PlayStation 3
In September 2009, Sony revised one commercial in their "It only does... EVERYTHING" campaign after a complaint was made by the Nigerian government. Prof Dora Akunyili, Minister of Information and Communication, said that the advert was a "deliberate negative campaign against the country's image and reputation". The commercial showed one man trying to convince another that the rumours about the PlayStation 3 selling for the lower price of $299 were true. The man replies "You can't believe everything you read on the Internet otherwise I'd be a Nigerian millionaire by now." referencing the common 419 scams originating in Nigeria. Sony issued an apology and a new version of the advert with the offending line changed.

This was an interesting and mildly seen advertisement from Malaysia back in 2005. While small in scope and not particularly impactful on the industry, this unconventional approach did provide a very clever and unique way to get products into the minds of potential consumers. What we're seeing here, at first glance, is a relatively inconspicuous bus stop with a plain PlayStation 2 logo adorning the rooftop. Upon further inspection, however, we can see billboards lined with PlayStation-themed bubble wrap.

The campaign appeared around July last year; it gave students an amusing solution to classroom tedium by allowing them to hide their PSPs behind disguised cutouts of Dante's Divine Comedy. On the backside, there are photo instructions showing how to use the disguise during a lecture, while a CliffNotes summary on the classic poem is provided to save students from surprise questions that may come their way.

1 comment:

  1. very good work your blog is so nice, these day playstation store card is recommended for gaming