Monday, June 7, 2010

History and Advertising of Nokia Phones 1990's-Today - Rosie








Mobile phones went handheld in 1987

Original mobile phones were heavy, bulky and usually permanently installed in cars. 1987 saw a breakthrough when Nokia launched the Mobira Cityman, the first handheld mobile phone, a model that was to become a classic.




On July 1, 1991, Finnish Prime Minister Harri Holkeri made the world’s first GSM call, using Nokia equipment. Nokia was one of the key developers of GSM technology. The Global System for Mobile communications (GSM) was adopted in 1987 as the European standard for digital mobile technology. GSM’s high-quality voice calls, easy international roaming and support for new services like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone use. By the end of the 1990s, Nokia had supplied GSM systems to more than 90 operators all over the world.


By 1998, Nokia’s focus on telecommunications and its early investment in GSM technologies had made the company the world leader in mobile phones. For most of its history the company had exported to Europe, other Nordic countries and the Soviet Union. After the strategic change of 1992, Nokia saw a huge increase in sales to North America, South America and Asia. Between 1996 and 2001, Nokia’s turnover increased almost fivefold from EUR 6.5 billion to EUR 31 billion.


In 1999 The Internet went mobile Nokia launches the world's first WAP handset, the Nokia 7110.

Nokia launched its first 3G phone, the Nokia 6650, in 2002. The launch of 3G ("third generation") technology meant mobiles would never be the same again. 2002 also saw the launch of Nokia’s first phone with a built-in camera, the Nokia 7650, and its first video capture phone, the Nokia 3650. 3G meant you can use your phone to
download music
make video calls
watch TV on the move
browse the web


A new generation of multimedia devices was born in 2005 with the launch of the Nokia Nseries. The easy-to-use devices combine state-of-the-art technology with stylish design, creating complete entertainment and communication packages. Some of the features of the Nokia Nseries are taking your music collection mobile, shooting and editing feature-length video and watching TV





4 comments:

  1. interesting post. love your humorous graphic on evolution of the handheld. there's no reason to stay seated!

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  2. The article addresses the history of Nokia phones but not exactly of Nokia advertising.

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  3. There is one mistake in that picture of Nokia phones. The picture of model 880 (1995) is actually picture of THR880, which was Nokias Tetra phone (EADS owns rights on it today).

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  4. Nokia is like the 1800 Number of mobile communication. They are both pioneers of revolutionized communication technology.

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