Report in 250 words or more with images and links the contribution made to twentieth century graphic design.
Monday, April 19, 2010
POST 7:graphic design styles of the C20th and C21st
Report in 250 words or more with images and links the contribution made to twentieth century graphic design.
Wednesday, April 7, 2010
Paul Rand Quote - Pam
“Graphic Design is essentially about visual relationships - providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designers job to select and fit this material together and make it interesting “ – PAUL RAND
My interpretation of Paul Rand’s quote signifies to me that designing is a problem solving activity which requires the graphic designer to visually communicate ideas or concepts through the use of words and pictures using, colour, shape and page layout to be visually appealing.
The web’s definition of Design: to plan something for a specific role or purpose or effect.
However, Paul has been quoted saying “design just as art, has multiple definitions that there is no single definition” and “design is so simple, that’s why it is so complicated”. So when presented with the problem the designer needs to clarify the difference between what the client wants and what the client needs to be able to plan and create an interesting memorable design. I believe Rand’s quote highlights that along with an understanding of the problem and planning of the visual relationships, the designer’s job also needs to consider the potential impact of the final design. Design in general is often subject to open interpretation and the first impression of a company’s design could ultimately make or break the success of a client image. The designed graphics for a company could unintentionally become the voice of credibility for the organization.
Monday, March 29, 2010
Magazines & David Carson



In 1992 Carson became art director for Ray Gun magazine, an alternate


http://www.davidcarsondesign.com/?dcdc=top/s
http://joeclark.org/design/davidcarson.html
http://www.artandculture.com/users/209-david-carson
http://mcharalambous.wordpress.com/2008/04/22/revival-of-the-david-carson-style/
the more i think about the quote the more layers i find. simply;
ideas are images.
thinking is a way of life. imagine the world if all our ideas and thoughts were real and created. I'm not saying they would all necessarily be great, but think of the endless possibilities.
thinking or/ ' the process of using one's mind to consider or reason about something'
when we think we create visual images in our minds. it is not verbal. we don't think inwards.
for designers' thinking is learning and coginition. designers thoughts branch into memory, attention, planing and problem solving.
designers are capable to influence what people remember and they know how to grab attention through brain storming.
i like the idea that designing is problem solving. creating a visual response to a problem. designers bring ideas to life, communicating ideas visually to the world.
"design thinking is a process that makes brain - storming more productive and more actionable" (Tiernann. M. 2007)
Saul Bass clearly followed this as a Graphic Designer, forming a new way of thinking about the design and elements relating to film and forever changed the designers role in the industry
he worked as an identity designer generating some of the most powerful and most visually significant brands. most of which are still in use today.
..........what people think.
"Perception is reality. Reality is not reality, it is only what people think."-Paul Rand
Reality is reality! (or at least it seems to be). Renee Descartes said "I think, therefore i am." Perhaps he should have said : I think, therefore I think I am.
We stand in the present day and say, of course the world is round, and of course the earth moves around the sun! But back in time, with less information, and we probably think it looks pretty flat, and it is so bleedingly obvious, that the sun travels from one side over to the other.
Even though we know all we know about the movement of the earth around the sun, we still call it sunrise and sunset, Reality is reality, but only because we say it is, and we get someone to agree with us.
"Reality is merely an illusion, albeit a very persistent one."-Einstein
When the atheist, Philip Adams, stands in his paddock, on a moonless night, looking up at the visible universe, he states that he experiences (a) numinesence (sp?) , an awe and wonderment at the unimaginable infinity of it all. He does not believe in the reality of god (et al), but his perception of the universe, and of the numinescence, sounds deeply moving. If it is a very warm night, and he stood on an agressive, venomous snake, his perception of reality would be more focused on avoiding getting bitten, or bandaging his wound and getting to hospital. The universe is still there, but his perception is elsewhere.
Perception is reality! and as Sagmeister quotes the old chinese mans t-shirt: "so many dogs, so few recipes!".........the chinese mans reality would not be the same as an RSPCA officer!
"All that we are is the result of what we have thought. The mind is everything. What we think we become."-Buddha
"Whether you think you can, or think you can't, you're right."-Henry Ford
"Everything you can imagine is real."-Picasso
"Your imagination is your preview of lifes coming attractions."- Einstein
"Whatever a persons mind dwells on intensely and with firm resolve, that is exactly what he becomes."- Shankaracharaya
"We do not see things as they are, we see them as we are."-The Talmud
"There are two ways to live: you can live as nothing is a miracle; you can live as everything is a miracle"-Einstein
"I'm not crazy about reality, but it is still the only place to get a decent meal!"- Groucho Marx
6:PENNY Meaning of Quote: Style = Fart
Style = FART
“was the headline of a theory that style and stylistic questions are just hot air and meaningless”
Style – a particular or characteristic way, form or technique of making or producing a thing especially a work of art; a way of executing a task; a manner of performance.
Fart – an emission of wind from the anus.
Style, when applied to Graphic Design, refers to the distinct look or feel a particular designer or group of designers will use as a standard across different products and mediums. Naturally, people will have a certain way of expressing themselves and their ideas; however, to ride a style through a career is lazy and boring. Forming, copying or endlessly repeating a style creates bad design and is meaningless hot air.
However, style can be important, especially when aiming at specific demographics. When creating design, steering away from style for the sake of being different, is to ignore devices which work. In Graphic Design the aim is to convey meaning, content or ideas. If a style is the best means to do so, then style is a good thing.
I believe that becoming entrenched in a style is a bad thing and can cause stagnation not only in a designer, but in Design as a whole. I also believe that style has its place and is not something to shy away from.

Milton Glaser,Jerome Quinert


