Monday, April 19, 2010

POST 7:graphic design styles of the C20th and C21st

Select a graphic design, a style, a designer or a technology from the period 1880 - 1915. 
Report in 250 words or more with images and links the contribution made to twentieth century graphic design.  

1900

Hermann Muthesius, Jules Cheret, Alphonse Mucha, arts and crafts movement, first cubist exhibition,peter behrens builds first steel and glass building and aeg poster jugenstijl, socialist revolution party formed. 'colliers' magazine.edward penfield. 'la baionnette', ' millions', 'every week' figaro illustre', the arcadian', jessie m. king, charles rennie mackintosh, mucha, klimt, moser, hoffman, olbrich, loffler, vienna secession stamps, eckman schmuk, otto eckmann, art nouveau,  galle, guimard, mackmurdo, william morris,san francisco earthquake, Fauves movement, Futurism begins, cubism, music halls, first flight by Wright brothers, zeppellin flight, new york subway opened, henry ford model T in production line, colours opalized pinks pantone 5035/ 4675, ballet russe, Fauves used scarlet pantone 199, apple green 584.neo impressionists yellow 128/ orange 143/ teal 321/ periwinkle660/ violet 512/ rust 704/ green 575/fonts franklin gothic/ franklin gothic extra condensed/franklin gothic no.2/bodoni/ bodoni poster italic/ caslon/ caslon italic

1910

armory show introduces modern art to new york / the edwardian era, outbreak of ww1 1914-18, the deer cry- archibald knox- liberty prints, first jazz record issued, russian revolution, stile liberty, leopoldo metlicovitz, odeeon casino posters, schnackenberg, 'jugend' 'das plakat', stockholm olympic posters, bortzell, leete, hassall, multiplex typewriter, underground font, bauhaus, Schlemmer, Schmidt, Laszlo Moholy-Nagy, Terry-Adler, Theo van Doesburg ,dada. hoch, heartfield, hausmann, manray, grosz, futurism, Informative Functionalism, futurism, Expressionism, Titanic sinks, WW1 begins, suffagette movement, foxtrot,Futurism, Orphism, travel, bobbed hair for women,light green pantone5445/swooning mauve 5015/tans 465/ iridescent colours electric light bulb invented
a few links that may start you off

Wednesday, April 7, 2010

Paul Rand Quote - Pam


“Graphic Design is essentially about visual relationships - providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designers job to select and fit this material together and make it interesting “ – PAUL RAND


My interpretation of Paul Rand’s quote signifies to me that designing is a problem solving activity which requires the graphic designer to visually communicate ideas or concepts through the use of words and pictures using, colour, shape and page layout to be visually appealing.

The web’s definition of Design: to plan something for a specific role or purpose or effect.

However, Paul has been quoted saying “design just as art, has multiple definitions that there is no single definition” and “design is so simple, that’s why it is so complicated”. So when presented with the problem the designer needs to clarify the difference between what the client wants and what the client needs to be able to plan and create an interesting memorable design. I believe Rand’s quote highlights that along with an understanding of the problem and planning of the visual relationships, the designer’s job also needs to consider the potential impact of the final design. Design in general is often subject to open interpretation and the first impression of a company’s design could ultimately make or break the success of a client image. The designed graphics for a company could unintentionally become the voice of credibility for the organization.

Monday, March 29, 2010

Magazines & David Carson






David Carson is well known for his unique design contribution to various magazines in music, skateboarding and surfing during the 80’s and 90’s. As a professional surfer in the 70’s Carson was influenced by the rebellious messiness of the 80’s scene of that time and developed his own distinctive style that is often referred to as having a “grunge” appearance. His designs in Transworld Skateboarding and Beach Culture (lasting only for six additions) were chaotic and abstract in style, which he often experimented with the use of typography. Carson’s designs would often display words that would disappear into illustrations, photos that bleed off pages in mid images along with stories which were so densely layered the images often appeared to be almost unreadable.

In 1992 Carson became art director for Ray Gun magazine, an alternate

rock and roll magazine. He was recognised world wide for his unique ability to transform the norm of conventional magazines by experimenting with unusual ways of communicating, using different varieties of mediums. Carson defied the rules of design even though he claims he never learnt the rules to begin with and designed magazine covers with an unconventional appearance. His designs appeared as visually stunning and often illegible, which captured a wide audience including appealing directly to the youth market. USA Today quoted Carson’s magazine designs in Ray Gun “may actually get young people reading again”.



http://www.davidcarsondesign.com/?dcdc=top/s

http://joeclark.org/design/davidcarson.html

http://www.artandculture.com/users/209-david-carson

http://mcharalambous.wordpress.com/2008/04/22/revival-of-the-david-carson-style/

http://www.chapter1com/biographies/david-carson

Design is thinking made visual : Saul Bass

the more i think about the quote the more layers i find. simply;

ideas are images.


thinking is a way of life. imagine the world if all our ideas and thoughts were real and created. I'm not saying they would all necessarily be great, but think of the endless possibilities.
thinking or/ ' the process of using one's mind to consider or reason about something'
when we think we create visual images in our minds. it is not verbal. we don't think inwards.
for designers' thinking is learning and coginition. designers thoughts branch into memory, attention, planing and problem solving.

designers are capable to influence what people remember and they know how to grab attention through brain storming.

i like the idea that designing is problem solving. creating a visual response to a problem. designers bring ideas to life, communicating ideas visually to the world.

"design thinking is a process that makes brain - storming more productive and more actionable" (Tiernann. M. 2007)


Saul Bass clearly followed this as a Graphic Designer, forming a new way of thinking about the design and elements relating to film and forever changed the designers role in the industry

he worked as an identity designer generating some of the most powerful and most visually significant brands. most of which are still in use today.

..........what people think.



"Perception is reality. Reality is not reality, it is only what people think."-Paul Rand

In the movie Rashomon (by Kurasowa), a woman is raped and her husband is murdered. what transpires in the movie are three versions of the same event, that of the bandit, that of the woman, and that of the husband (via a medium). The individuals viewpoint all paint themselves in a more favourable light. A fourth viewpoint is supplied by a woodcutter, who gives the most subjective, 'honest' point of view. (....but we don't know if his opinion is coloured by a childhood trauma).

Marge:"C'mon Homer,Japan will be fun. You liked Rashomon." Homer:"Thats not how I remember it!"


Reality is reality! (or at least it seems to be). Renee Descartes said "I think, therefore i am." Perhaps he should have said : I think, therefore I think I am.
We stand in the present day and say, of course the world is round, and of course the earth moves around the sun! But back in time, with less information, and we probably think it looks pretty flat, and it is so bleedingly obvious, that the sun travels from one side over to the other.
Even though we know all we know about the movement of the earth around the sun, we still call it sunrise and sunset, Reality is reality, but only because we say it is, and we get someone to agree with us.


"Reality is merely an illusion, albeit a very persistent one."-Einstein

When the atheist, Philip Adams, stands in his paddock, on a moonless night, looking up at the visible universe, he states that he experiences (a) numinesence (sp?) , an awe and wonderment at the unimaginable infinity of it all. He does not believe in the reality of god (et al), but his perception of the universe, and of the numinescence, sounds deeply moving. If it is a very warm night, and he stood on an agressive, venomous snake, his perception of reality would be more focused on avoiding getting bitten, or bandaging his wound and getting to hospital. The universe is still there, but his perception is elsewhere.

Perception is reality! and as Sagmeister quotes the old chinese mans t-shirt: "so many dogs, so few recipes!".........the chinese mans reality would not be the same as an RSPCA officer!

Clearly things change through our perception of it, "it is just what people think!"


"All that we are is the result of what we have thought. The mind is everything. What we think we become."-Buddha

"Whether you think you can, or think you can't, you're right."-Henry Ford

"Everything you can imagine is real."-Picasso

"Your imagination is your preview of lifes coming attractions."- Einstein

"You create your own universe as you go along."- Winston Churchill

"Whatever a persons mind dwells on intensely and with firm resolve, that is exactly what he becomes."- Shankaracharaya

"We do not see things as they are, we see them as we are."-The Talmud

"BE the change you want to see in the world"-Ghandi

"There are two ways to live: you can live as nothing is a miracle; you can live as everything is a miracle"-Einstein

"He is able who thinks he is able."-Buddha

"I'm not crazy about reality, but it is still the only place to get a decent meal!"- Groucho Marx



6:PENNY Meaning of Quote: Style = Fart


Style = FART
“was the headline of a theory that style and stylistic questions are just hot air 
and meaningless”


Style – a particular or characteristic way, form or technique of making or producing a thing especially a work of art; a way of executing a task; a manner of performance.

Fart – an emission of wind from the anus.


“I discovered that this is simply not true. Through experience, I found that if you have content that is
 worthwhile, the proper expression of that content, in terms of
 form and style is actually very important. It can be a very
 useful tool to communicate that content.”

Style, when applied to Graphic Design, refers to the distinct look or feel a particular designer or group of designers will use as a standard across different products and mediums. Naturally, people will have a certain way of expressing themselves and their ideas; however, to ride a style through a career is lazy and boring. Forming, copying or endlessly repeating a style creates bad design and is meaningless hot air.
However, style can be important, especially when aiming at specific demographics. When creating design, steering away from style for the sake of being different, is to ignore devices which work. In Graphic Design the aim is to convey meaning, content or ideas. If a style is the best means to do so, then style is a good thing.
I believe that becoming entrenched in a style is a bad thing and can cause stagnation not only in a designer, but in Design as a whole. I also believe that style has its place and is not something to shy away from.

“To design is to communicate clearly by whatever means you can control or master.“

Milton Glaser,Jerome Quinert



the quote pretty much speaks for its self,i feel its saying if a designer is creating something its gotta be able to communicate and send out a clear message in order of a clear understanding of the designers work....



for over the course of several decades he "reinvented'' himself as a creative force by exploring new graphic techniques and motifs Milton Glaser, 1929, is a native of New York where he attended the High School of Music and Art, and Cooper Union Art School.


In 1954 Glaser was a founder of the Push Pin Studios formed with several of his Cooper Union classmates. Glaser's work is characterized by directness, ''simplicity'' and ''originality'. He uses any medium or style suggested by the picture problem in his design for book jackets, record album covers, advertisements and direct mail pieces, as well as for magazine covers and illustrations.



During the 1980s and 1990s Glaser became increasingly interested in illusisons and dimensionality. Drawings are presented as dimensional objects in ways that intensify their meaning.


when Glaser creates his work he likes to keep it simple but affective he wants the audience to be able to relate and think about and understand what the message he wants to try and send out,he likes to stick with what he feels most confiendent with,so that he can make his work the best it can be